Outdoor Advertising Rates in Nairobi

To attract traffic to your stores in your various business locations, you may at times rely on the good old traditional outdoor advertising. Be it a billboard, a light-box, placing a rollup banner on the street, putting up a tent or even branding your vehicle, you will need to part with some money to the council.

Nairobi City County (Formerly the Nairobi City Council) has a full list of the various rates for outdoor advertising. Compiled here and for your review and your marketing budget . They were last updated on 6th September 2013.

The below outdoor advertising rates indicate outdoor marketing materials/services we provide at Harrie Boss Communications:

ITEM DESCRIPTIONLicence Validity CHARGES
Billboards/Wall wraps
Application fee  14,000.00
First 3sq.m of 12 x 6m or part thereof  36,400.00
Additional square meter of billboards   of sizes 12 x 6m  5,733.00
Display of flags
Promotion flags/tear-drops Per Fortnight (each)  1,820.00
Corporate flags (each)Per Year 9,100.00
Construction site boards
Application fee  2,800.00
Annual licence fee  21,000.00
Wall/Window branding
Application fee  2,800.00
For the first 10 sq. mPer Year 10,920.00
Additional area per sq. m part thereof  910.00
Advertisement on canvas canopy
Application fee  1,400.00
Annual fee per sq. m(branded)  1,400.00
Festive decoration on walls, windows, canopies, etc. Per Fortnight
Sale stickersPer Fortnight 10,920.00
Festive decorations i.e. Xmas/ DiwaliPer Fortnight 10,920.00
Signboards  
Fixed on wall/ canopy face or hanging under canopy  
Application fee  1,400.00
1.0 sq. meter or lessPer Year 2,730.00
Additional sq. m or part thereof (b and c)  1,456.00
Directional sign (inside plot)/ freestanding  
Application fee  1,400.00
Maximum size 600mm x 1200mm excluding residential signs – Annual license fee  9,100.00
Multidirectional sign (per plot). Size 150mm x 150mm
Application fee  1,400.00
Annual license fee  9,100.00
Signs above/sitting on canopy (illuminated/non illuminated)
Application fee  2,800.00
Illuminated 1sq m or lessPer Year 2,800.00
Non Illuminated 1sq m or lessPer Year 1,400.00
Additional sq. m or part thereof (b and c)Per Year 1,820.00
Sky signs above 20 ft. from ground over properties
Application fee  11,200.00
First 1sq.m or part thereof  18,200.00
Additional sq. m or part thereof  2,800.00
Banners
Banner on private property per bannerPer Fortnight 14,560.00
Posters
First 1000 posters (applicable only in designated areas)  36,400.00
Posters above 1000 (each poster)  35.00
Fees for removal of posters by NCC  9,800.00
ABS
Application fee  1,455.00
Annual fee  1,455.00
Handbills / fliers
First 500 handbillsPer Fortnight 4,200.00
Handbills above 500Per Handbill 15.00
Advertisement by loudspeaker (P.A)Per Day 9,100.00
Branded umbrella/parasols
Monthly chargeper one 1,820.00
Street light pole advertisement
Application fee  2,800.00
Application fee per pole advertisement  36,400.00
Decorations / branding of motor vehicles / containers
External vehiclePer Year 18,200.00
Container brandingPer Year 36,400.00
Internal adverts in PSV (LCD electronic devices etc.)
Application fee  2,800.00
Less than 40 passengersPer Year 3,640.00
Over 40 passengersPer Year 7,280.00
Call-in /advert board at bus stops/ taxi roof-racks per board/ block Per Year
Application fee  2,800.00
License fee  18,200.00
Branded sun-visors in PSV per vehicle
Application fee  2,800.00
License feePer Year 3,640.00
Tri-face sky signs
Application fee  8,680.00
First sq. m or part thereofPer Year 18,200.00
Additional area per sq. m or part thereof  1,820.00
Guard rail advertisement
Application feeper panel 2,800.00
First sq. m Per Month or part thereofPer Year 18,200.00
Additional area per sq. m per shot or part thereofPer Month 1,820.00
Tourist orientation advert
Application fee  2,800.00
Four sided advertPer Year 54,600.00
Three sided advertPer Year 45,500.00
Two sided advertPer Year 36,400.00
Advertisements on road reserves
On the street name posts and estates namesPer Annum 25,000.00
On bus sheltersPer Annum 25,000.00
Application feeOnce 5,000.00
Fee for at most 3 metersPer Annum 40,000.00
Fee for every additional meterPer Annum 10,000.00

Below are other outdoor advertising rates that may be of interest to you (NB. We do not produce any of the outdoor advertising materials mentioned below)

ITEM DESCRIPTIONDuration CHARGES
City clock advertisement
Application fee  3,500.00
Four sided clockPer Year 42,000.00
Three sided clockPer Year 35,000.00
Two sided clockPer Year 28,000.00
Billboards/Wall wraps
Application fee  14,000.00
First 3sq.m of 12 x 6m or part thereof  36,400.00
Additional square meter of billboards   of sizes 12 x 6m  5,733.00
Display of flags
Promotion flags/tear-drops Per Fortnight (each)  1,820.00
Corporate flags (each)Per Year 9,100.00
Construction site boards
Application fee  2,800.00
Annual licence fee  21,000.00
Wall/Window branding
Application fee  2,800.00
For the first 10 sq. mPer Year 10,920.00
Additional area per sq. m part thereof  910.00
Advertisement on canvas canopy
Application fee  1,400.00
Annual fee per sq. m(branded)  1,400.00
Suburb signs
Motion screen advert(on a truck) Per Year per vehicle  60,000.00
Application fee  2,800.00
Annual fee  36,400.00
Festive decoration on walls, windows, canopies, etc. Per Fortnight
Sale stickersPer Fortnight 10,920.00
Festive decorations i.e. Xmas/ DiwaliPer Fortnight 10,920.00
Signboards  
Fixed on wall/ canopy face or hanging under canopy  
Application fee  1,400.00
1.0 sq. meter or lessPer Year 2,730.00
Additional sq. m or part thereof (b and c)  1,456.00
Directional sign (inside plot)/ freestanding  
Application fee  1,400.00
Maximum size 600mm x 1200mm excluding residential signs – Annual license fee  9,100.00
Multidirectional sign (per plot). Size 150mm x 150mm
Application fee  1,400.00
Annual license fee  9,100.00
Signs above/sitting on canopy (illuminated/non illuminated)
Application fee  2,800.00
Illuminated 1sq m or lessPer Year 2,800.00
Non Illuminated 1sq m or lessPer Year 1,400.00
Additional sq. m or part thereof (b and c)Per Year 1,820.00
Sky signs above 20 ft. from ground over properties
Application fee  11,200.00
First 1sq.m or part thereof  18,200.00
Additional sq. m or part thereof  2,800.00
Banners
Banner on private property per bannerPer Fortnight 14,560.00
Posters
First 1000 posters (applicable only in designated areas)  36,400.00
Posters above 1000 (each poster)  35.00
Fees for removal of posters by NCC  9,800.00
ABS
Application fee  1,455.00
Annual fee  1,455.00
Handbills / fliers
First 500 handbillsPer Fortnight 4,200.00
Handbills above 500Per Handbill 15.00
Advertisement by loudspeaker (P.A)Per Day 9,100.00
Branded umbrella/parasols
Monthly chargeper one 1,820.00
Airborne advert
Branded containers annual charge  36,400.00
Landscape scheme
Fees per area approved  3,640.00
Street displays
Mobile stage(truck etc.)Per Event 13,650.00
Sandwich men advertisementPer Day 2,100.00
Fixed stage (platform/table)Per Fortnight 13,650.00
TentPer Fortnight 10,920.00
Temporary street pavement display/ signboards/ roll-up bannerPer Fortnight 13,650.00
Funfair/ fete/ acrobats per sitePer Fortnight 13,650.00
Wall painting adverts on temporary premises e.g. kiosks, litter bins
Application fee  2,100.00
Annual fee per advertisement  2,800.00
Advertisement on hoarding
Application fee  2,800.00
ChargePer Year per site 10,920.00
Street light pole advertisement
Application fee  2,800.00
Application fee per pole advertisement  36,400.00
Decorations / branding of motor vehicles / containers
External vehiclePer Year 18,200.00
Container brandingPer Year 36,400.00
Internal adverts in PSV (LCD electronic devices etc.)
Application fee  2,800.00
Less than 40 passengersPer Year 3,640.00
Over 40 passengersPer Year 7,280.00
Call-in /advert board at bus stops/ taxi roof-racks per board/ block Per Year
Application fee  2,800.00
License fee  18,200.00
Branded sun-visors in PSV per vehicle
Application fee  2,800.00
License feePer Year 3,640.00
Tri-face sky signs
Application fee  8,680.00
First sq. m or part thereofPer Year 18,200.00
Additional area per sq. m or part thereof  1,820.00
Business encroachment onto street pavement/ shop corridors etc.
Application fee  2,800.00
Every sq. m or part thereofPer Year 1,400.00
Temporary city planning consentPer Day 1,400.00
Multiple motion neon sign
Application fee  11,200.00
First sq. mPer Year 27,300.00
Additional sq. m or part thereof  1,820.00
Film video shootingPer Day 3,640.00
PENALTIES
Charge for collection of illegal signboards and other displayper item 3,500.00
Multiple motion neon sign
Penalty for non-payment of advertisement feesAddition of 50 % of unpaid fee Addition of 50% of unpaid fee
Safety screen hoarding / advertisement (ground/ elevated)
Application fee  
First sq. mPer Year 8,680.00
Additional sq. mPer Year 18,200.00
LED screen advertisement
Application fee  3,500.00
First sq. mPer Month 18,200.00
Additional area per sq. m per shot or part thereofPer Month 7,000.00
Guard rail advertisement
Application feeper panel 2,800.00
First sq. m Per Month or part thereofPer Year 18,200.00
Additional area per sq. m per shot or part thereofPer Month 1,820.00
Tourist orientation advert
Application fee  2,800.00
Four sided advertPer Year 54,600.00
Three sided advertPer Year 45,500.00
Two sided advertPer Year 36,400.00
Illegal signs
Removal chargesonce 6,000.00
StoragePer Day 1,000.00
Advertisements on road reserves
On the street name posts and estates namesPer Annum 25,000.00
On bus sheltersPer Annum 25,000.00
Application feeOnce 5,000.00
Fee for at most 3 metersPer Annum 40,000.00
Fee for every additional meterPer Annum 10,000.00

Use these rates as a guide as they are bound to change without notice. Though it serves as a guide to facilitate budgeting estimates. We always hope that your marketing efforts can be effective for the prosperity of your business. Particular merchandise and assets for advertising can be custom made. Do not hesitate to contact us.

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